Just another celebrity chef looking to expand his empire? At least Jamie Oliver does seem to have a genuine interest in turning us into food fetishists, as illustrated again with the launch of his next gastro project in south London.
On our own recent visit, we managed to get over the twee name - Recipease - quicker than expected, finding it to be a successful combination of walk-in cookery school and delicatessen, where you can learn how to make pizzas, curries, pies and other feelgood fare, before having it carefully packed up to take home and eat. If this sounds like too much effort, just buy it pre-prepared. If the format matches expectations, expect a branch near you soon.
Picture credit: David Loftus