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Deodorizing the lavender whiff

Deodorizing the lavender whiff

Here at Esquire we know, perhaps better than anyone, the value of an eye-catching cover. It's not enough to stick any old picture of any old sleb on the front of your mag and hope for the best, the process of creating the perfect cover is a long and laborious one.

Which is not to say that it's not a labour of love. This month, a new exhibition from illustrator JP Thurlow opens in East London's KK Outlet, and it's an out-and-out celebration of the cover in all its glory. Which is unsurprising, given that the show is simply titled "100 Covers".

Thurlow has painstakingly re-created 100 covers of magazines including Tank, Vogue, POP and of course Esquire. The Esquire cover Thurlow chose to replicate was put together by our magazine's founding editor Arnold Gingrich, who in the words of Thurlow "wanted to 'deodorize' the 'lavender' scent of men's mags. Gingrich basically wanted to take out the queerest parts, and I wanted to put a little of that lavender back in". Wonderful.

100 Covers by JP Thurlow opens today at THe KK Outlet, 42 Hoxton Square, London www.kkoutlet.com

Words by Teo van den Broeke