Can you guess who made the world’s very first smartphone? No, it wasn’t Apple or Samsung. And no, it wasn’t BlackBerry either. It was Prada. Yes, the forward-thinking Italian fashion house. With a little help from LG.
Their first phone was released back in 2006, a year before the iPhone, and it was a rare beast: a technology/fashion collaboration that wasn’t hideous and really made an impact on the tech radar.
Today Prada is back with the LG 3.0 — and it’s an Android corker.
Combining sleek styling with high-end specs and a bright 4.3in touchscreen, the graphics are swift (powered by the 1GHz dual-core processor) the HD video sharp, and the 8MP camera as good as many mobile snappers on the market. Wi-fi, GPS, radio and 8GB of memory also come as standard.
Looks wise, it’s what you would expect, even sporting Prada’s signature Saffiano texture on the back. The clever charger/stand also has a pleasing hefty metal finish. Once powered up, the monochrome user interface has an ethereal glow to it, and Prada has even designed its own function and app icons to maintain the bespoke aesthetic, naturally. (£500, by LG)