In a time when traditional gender roles are rapidly fading, it's no real surprise to discover that the same is happening to male and female drinking habits.
A study of four million adults, published in the BMJ Online journal, found that while in the past men were twice as likely as women to drink alcohol (and three times as likely to do so at a damaging level), that gap has all but vanished.
Analysis carried out by researchers which looked at more than four million men and women across 36 countrie, born between 1891 and 2000 revealed that men born in the early 1900s were 2.2 times more likely to drink than women, but that for every five years since the gap has narrowed by around 3 per cent, with the biggest jump occurring after 1966.
Speaking to The Telegraph, Emily Robinson, director of campaigns, from Alcohol Concern said:
"Since the 1950s we've seen women's drinking continue to rise. Drinking at home has continued to increase and because alcohol is so cheap and easily available it's become an everyday grocery item. We've also seen a concerted effort from the alcohol industry to market products and brands specifically to women,"
"People often don't realise that alcohol has become a habit rather than a pleasure, with women having wine o'clock most nights of the week."