This October you may notice men walking around wearing nail varnish on one finger.
No it's not a half-hearted resurgence in New Romanticism, but a rather brilliant charity campaign.
For the third year, the charity is raising funds in support the one in five children who suffer physical or sexual violence before the age of 18. It has already received support from a few famous faces, including actors Chris Hemsworth and Tyler Blackburn.
"Being a Polished Man means you don't turn your back on the vulnerable," the campaign website explains. "You raise your voice – and nail – to say, "not on my watch". You embrace the smirks and know it doesn't matter; there are worse things than being embarrassed by a little mani. Because nailing it isn't about shouting the first round, or how much you lift. Nailing it is saying no to violence against children. "
The idea behind the nail polish initiative started a few years ago, when YGAP's CEO Elliot Costello met an 8-year-old girl called Thea in Cambodia.
Thea had been physically and sexually abused for two years after being sent to live in an orphanage, the YGAP website explains. Costello bonded with Thea during his trip and before he left, she drew a heart on his palm and painted his nails blue.
For Costello, wearing nail polish on one fingernail was a way to remember Thea, but it also inspired him to find a way to support other children who like her.
So far, the charity has raised over $257,000 AUD (£153, 241). This money is sent to trauma recovery and trauma prevention programs for children who have suffered or are at risk of suffering violence globally. Funds are also channelled into projects being led by the Australian Childhood Foundation, Hagar International, the New York Centre for Children and World Vision.
Want to get on board? Find out more about signing up at polishedman.com
Esquire comes to life on October 13-16 for four days of live interviews, screenings and talks. And there's a bar too. Tickets are limited. Visit esquire.co.uk/townhouse to find out more.