It's never a convenient time to discuss big issues like gender inequality, but imagine being faced with it when you're trying to push through a line of people desperately trying to get their morning flat white.
This is the dilemma that male visitors to Handsome Her cafe in Melbourne are faced with. The Australian cafe is a safe space 'for women, by women' with three house rules.
1.Women have priority seating.
2. Men will be charged an 18% premium to reflect the gender pay gap (2016) which is donated to a women's service.
3. Respect goes both ways.
The vegan cafe's Man Tax has proved particularly controversial online after a friend of the owner, Paige Cardona, posted the rules online.
Before you rage too much, the Man Tax is only in place one week a month according to owner Alex O'Brien, and is optional. If you want some idea of how well it's going she admitted that so far no men have been willing to pay the tax.
Speaking to Seven News she said, "If men don't want to pay it, we're not going to kick them out the door. It's just an opportunity to do some good. We're bringing it [the gender pay gap] to the forefront of people's minds. I like that it is making men stop and question their privilege a little bit.
She added,"One of my friends who works for a not-for-profit women's service was talking about the pay gap and I thought it was a good idea, so we decided that one week every month we would charge men an 18 per cent premium, which we will donate."
Naturally Twitter had some opinions.
Dare we ask your thoughts?