We're all doing a lot of arguing these days. So whether you're screaming at your parents that Brexit shouldn't mean Brexit or calmly informing your colleague that Westworld has nothing on Game of Thrones, it helps to know how to win.
A new study in Israel has assessed the best ways to tackle an argy-bargy and found that exaggerating a point of view or showing someone the extreme version of their beliefs might make someone more willing to change their opinion.
The study got 150 Israelis to watch a video about the Israel-Palestine conflict, suggesting it should continue on the basis that Israelis have deeply-held morals and the war is entirely consistent with those morals. According to the study the intensity of the video was, "raising a sense of absurdity but not defenses".
A separate group of Israelis were shown a video which had a neutral message regarding the conflict. The study showed those who saw the first video were 30% more willing to reassess their position on the conflict than those who saw the neutral video.
Study author Professor Eran Halperin explained why this extreme exaggeration works, "You take people's most basic beliefs and turn them into something that is absurd."
This theory is in line with Arthur Schopenhauer's thoughts in The Art of Being Right where he argues that one way to reduce the effectiveness of your partners argument is to carry their position beyond what they're saying and broaden their position.
Got that? Go forth and conquer.