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Shopwatch | Bosideng London

Shopwatch | Bosideng London

Meet the Chinese super-brand with its sights set on the UK.

Last month, on a conspicuous corner of London’s retail heartland, an enormous new store opened its doors, but you’d be forgiven for not being immediately au fait with its proprietor.

Home to Bosideng, the Chinese super-brand known out East for its high quality down-filled jackets, the flagship shop is the label’s first base in Europe.

It’s home to the new Bosideng London collection, designed exclusively for the UK market.

An impressively pulled together capsule of double-breasted flannel suits, elegantly cut jumpers and — of course — super-insulating jackets, our pick from the AW12 collection is this immaculately cut padded blazer in navy wool flannel.

Team with a pair of selvedge jeans and a red cashmere crew-neck jumper (Bosideng do a nice line in those, too) for a punchy cold-weather look.


Navy padded down blazer, £225, bosidenglondon.com
8 South Molton Street, London W1
+44 (0)207 2903170