We've seen pop up shops which peddle tat without a whiff of shame, pop-ups which sell brand staples at triple the retail price and pop-ups which were in fact not pop-ups at all. Just badly finished shops.
This pop-up however, set within the ever-populated Front Room of London's St Martins Lane Hotel, seems different. The first stand alone retail venture from New York-based cosmetics comapny Malin + Goetz, The "Pop-up Lab" marks the start of the brand's London invasion, with an interment at The Sanderson Hotel soon to follow.
Featuring the entire range of minimialist products, which we love just as much for their pared down packaging as we do for the sensitive apothecary-inspired contents within, the store will remain in-situ until January 4 2011