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Shop Watch | Rag & Bone

Shop Watch | Rag & Bone

These are happy times. Good weather, the Olympics and now New York brand Rag & Bone have launched their first European store in London. 

Given the label is run by two Brits, David Neville and Marcus Wainwright, you might say it's about time.

"Rag & Bone is essentially a New York brand but our collections have always been influenced by our British roots," says Neville, "so it made total sense for us to open our first European flagship store in our hometown."

The 5,000 sq ft space is in a Victorian-era building on the corner of Sloane Street and Sloane Square and will house the brand's unique take on high-quality everyday clothing.

Rag & Bone, 13-14 Sloane Square, London SW1 (0207 7306881)