There's a tribe of men out there on Britain's streets and television screens who are trapped in a dangerous sartorial cycle.
It's a tribe of a certain age whose otherwise uber-conservative dress sense seems to go completely out of the window when it comes to shirting. They use the humble shirt as a canvas to showcase only the most horrific patterns, materials and detailing, possibly in an effort to fill an emotional flaw or character fault. But we might reading too much into it.
We can kind of understand how this can happen once. You're in the luxury section of a department store and are looking for a shirt that's a bit different, that shows off your cheeky or flamboyant side, and makes a nice change from blue.
You're in two minds of course, so you look around for reassurance and catch eyes with a shop assistant, whose knowing smile of approval is all you need. Suddenly you're at the till.
Back at home, this is the turning point. Many see sense and return the shirt unworn, a narrow brush with danger behind them.
But wear your flowery, shiny or big-collared shirt out in public just once and there's no going back. You're now in real danger of becoming 'that guy', the one who's known for his 'crazy' shirts.
Yes you're now in the club with 'Lawro', Hammond, Evans, Eddie Jordan and the like and in front of you lies a desperate cycle of attempting to outdo yourself at each family barbecue.
Our advice if you're noticing your own wardrobe being invaded by floral patterns, frilly frontage or elaborate buttoning? Get out while you still can.