Having chosen London's Regent street for their 17,560sq ft flagship store - a European first as a matter of fact - Ralph Lauren have blessed the capital with another exclusive in the form of their Polo Custom Shop.
Set on the lower ground floor of the luxury three-storey space, The Polo Custom Shop is Ralph Lauren's first ever bricks and mortar foray into personalisation, offering you the chance to add a tailor-made touch to polo shirts, blazers, caps, oxford shirts and bags.
With a relaxed, club-like feel that offers a respite from the buzz of Regent Street, make the most of the (impressive-sounding) interactive personalisation hub, which allows users to digitally tweak designs and add a bespoke touch to classic RL items.
In terms of customisation options, choose from flags, crests, dogs, bears and, of course, names; helping you add something a bit special to your next Polo-brand piece.
To find out more click here.