We earn a commission for products purchased through some links in this article.
AllSaints
Bear Grylls//Digital Spy Want a Hawaiian shirt, but don't want to look like an elderly Republican abroad? Fancy a spot of pink, but feel like you're riding in Barbie's convertible? No fear! AllSaints have just the ticket: a stylish, muted take on the tiki trend in a wearable colour to boot.
Helix Hawaiian Shirt, £85, allsaints.com
SHOP
Carhartt
Bear Grylls//Digital Spy Yes, the denizens of Love Island may parade around in so-short-they're-asking-for-a-court-summons shorts. But that doesn't grant you carte blanche to do the same.
Opt instead for a classic chino short from the likes of Carhartt, with the ideal length falling somewhere below the mid thigh, but well above the knee. And no, hacked-up gym 'sweatshorts' most certainly do not count.
John Short, £39, endclothing.com
SHOP
River Island
Bear Grylls//Digital Spy Designer Wayfarers: classic, yes. But also costly, and no doubt exactly the same pair as everyone else on your holiday.
So, settle for something a little different - and more affordable - from River Island. Octagonal shades stand apart from the rest of the holiday crowd, and at £14, you won't be too fussed if a round of water polo goes too far.
Rose Gold Octagon Sunglasses, £14, riverisland.com
SHOP
Advertisement - Continue Reading Below
Urban Outfitters
Bear Grylls//Digital Spy Boardshorts are unsightly, and budgie smugglers are borderline illegal. That just leaves you with classic swimshorts, ideally some in equally classic stripes to meld a tricolour of wearable colours into one punchy summer staple. Thank you, Urban Outfitters.
90s Striped Swim Shorts, £30, urbanoutfitters.com
SHOP
Universal Works
Bear Grylls//Digital Spy You're not owed anything this summer, least of all good weather. Makes sense, then, to enlist a sweater for the colder days from Universal Works. Better yet, a pastel shade lets you make the most of a summer wardrobe - even if it is chucking it down for all of July.
Loopback Cotton Jersey Sweatshirt, £80, mrporter.com
SHOP
Paul Smith
Bear Grylls//Digital Spy The beach towel: a holiday essential so overlooked, men nationwide settle for an old faithful, only to roll it out, football crest and all, to the disdain of every non-Brit on the beach.
No excuses north of 25. Recruit a designer brand - much like Paul Smith - instead of your favourite provincial club, and thus paint a far cooler picture poolside.
Striped Beach Towel, £65, matchesfashion.com
SHOP
Advertisement - Continue Reading Below
Rains
Bear Grylls//Digital Spy So you want the quality of leather, but you don't want to ruin it. And you don't want canvas, because that doesn't say quality. What are you to do, then?
Settle for Rains. This Danish label has eschewed the luxury backpackery of leather, but still exudes that very thing with a clean minimalist design and robust construction.
Pu Backpack, £75, selfridges.com
SHOP
Onia
Bear Grylls//Digital Spy Polo shirts aren't all terrace tributes or five-a-side kits. Oh no. Thanks to New York label Onia, they're a far cooler alternative in versatile dove grey shades and breathable fabrics. Think more summer in the Hamptons than Sunday League.
Shaun Polo Shirt, £65, mrporter.com
SHOP
adidas
Bear Grylls//Digital Spy OG is a criminally overused term. Although for adidas' most iconic pool slides, there's no better fit: these striped holiday essentials have been making holidays cooler since 1972, and still do so today. Which means you need a pair. Stat.
Adilette Slides, £29, endclothing.com
SHOP
Advertisement - Continue Reading Below
M&S
Bear Grylls//Digital Spy The granddad collar: an easy way to dress down stuffy tailoring, but by no means less smarter. To the contrary, a simple option from M&S - made in summer-friendly linen, may we add - is a stylish way to pivot from the typical suit-and-tie flex.
Pure Linen Striped Shirt, £35, marksandspencer.com
SHOP
Dickies
Bear Grylls//Digital Spy Despite the (fingers crossed) searing temperatures, some dress codes just won't budge. Sound the bore klaxon with aplomb. Still, that doesn't mean you need to melt.
Wider leg trousers - a move increasingly popular as we thankfully bid adieu to skinny jeans - will provide some much needed breeze for the old proverbials, and straddle the looser side of smart-casual.
874 Charcoal Work Trousers, £45, urbanoutfitters.com
SHOP
Advertisement - Continue Reading Below
Advertisement - Continue Reading Below
Advertisement - Continue Reading Below