Every year Google releases its Fashion Trend Report, giving us a data-soaked glimpse of what's hot—and what's not—in the world of fashion. Thanks to our many, many, many searches (like the ones that make "V" auto-populate with "Vetements Snoop Dogg tee"), Google can track the rise and fall of all the styles we wear. And the big trend winner this year? Bomber jackets.
Yep, the classic M1-A has officially come into its own. No longer confined by its military roots, the bomber is now a true fashion essential, one found draped across the shoulders of nearly everyone who gives any thought to what they wear. According to Google, searches for bombers—which were already shooting upward in 2015—were up 297 percent in the UK year over year in 2016, and a whopping 612 percent in the the U.S.
And not only are searches up on the jacket as a seasonal item, they're up year-round, meaning it's about style as much as it is utility. If you're wondering who the celebrity most responsible for juicing this trend is, it's the Great and Powerful Ye. Kanye West tops the charts of celebrities most associated with the bomber here in the U.S., while David Beckham had the strongest showing in the UK.
Beyond the bomber, another trend that looks like it's officially locked in is ripped jeans. Searches are up 141 percent over last year in the U.S., and in the UK it's 104 percent. Actually, jeans in general are holding firm, with a 51 percent bump over last year for men. If you're wondering what kind of denim to go with, searches for distressed jeans grew by 60 percent while searches for black jeans grew by 56.
As for what should probably be rotated out of your wardrobe, it looks like drop-crotch trousers have officially run their course. They dropped 14 percent in searches over last year. It's also time to ditch those acid washed jeans—Google has officially marked them as "sustained decliners."
And finally, in case you're wondering what common theme currently unites everyone in fashion, it's that the figurative lines haven't just blurred—they've been erased. Overall behaviours indicate that popular terms are being searched across genders, ages, sizes, occasions...you name it. It's a brave new inclusive world. Now go get yourself a bomber jacket.
From US Esquire