Cult skate and streetwear label Supreme has pulled off a masterstroke in capitalist trolling by releasing a branded brick. A brick that sold out in minutes and is now on ebay for more than £750.
Known for its absurdly fervent following, with fans regularly queuing overnight for new collections, the NYC label has previously released branded fire extinguishers, hammers and even nunchucks. But a brick? You've got to give the people what they want, we suppose.
In typically tight-lipped fashion, Supreme hasn't revealed the true purpose of the brick. Accessory, weapon, house building material? But it's presumed that it's in reference to the term "bricking a fit", which in streetwear circles means to wear an unfashionable outfit.
One Reddit user even took the time to break down how much it would cost to build a Supreme house: "So I did the maths and calculated how many bricks it'd take to build a 2,400-square-foot home, which is 117,600 bricks. I then just took the cost of the Supreme brick, I made it $40 to include the shipping and such. So, 117,600 x 40 = $4,704,000. Thank you."
No, thank you.
Is this the end of days? The idea of someone spending more than a return flight to Australia on some fired clay suggests that it probably is.
You win this round, Supreme.