Shopwatch - The Goodhood Store

In a yellow brick building at the heart of Shoreditch, The Goodhood Store has been directly responsible for the filling wardrobes and thinning wallets of east London’s hipsters. The store is home to an elegantly curated array of garb from brands including Universal Works, Wood Wood, Norse Projects and YMC.

Although it’s only been two years since Goodhood opened, the store recently unveiled a head-to-toe overhaul. A new section is dedicated to menswear and denim — as well as artwork by British painter Word to Mother and illuminated signs by street artist Cyclops — turning what was merely an accomplished store into a firm Esquire favourite.

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Kyle Stewart and Jo Sindle, the pair behind Goodhood, took time out from folding jeans to talk us through the designs which deserve our attention, the return of the hoodie and the demise of the bow tie. goodhoodstore.com

The best designer working today?
Junya Watanabe, because season after season he creates classic wardrobe essentials. His approach to reworking staple items by subtly tweaking them is great. He has a good handle on menswear.

What should men stop purchasing?
The dickie bow tie. Bow ties should only ever be worn with a dinner suit.

A garment we’ve been neglecting?
The hoodie is underrated. A good quality Unrivaled or Visvim in a compact jersey has a really clean look: high end while being laid back.