What do you do when you're a British heritage brand looking to celebrate your 160th anniversary in style? You bring in Domhnall Gleeson, Sienna Miller, Dominic West and Lily James for a Hollywood-budget short film... obviously.
Released today, The Tale of Thomas Burberry, stars Gleeson as the eponymous designer, tracing his journey from designing trench coats for WW1 soldiers and adventurers to the creation of the brand we all know today.
There's a sweeping musical score, long gazes off into the distance and a torrid love story in there for good measure, too.
Christmas advert season really seems to be getting out of hand.
Your move, John Lewis.