Don't be afraid of branching out from traditional blue denim and embracing your inner children's TV presenter.
Dark and straight for older men; skinny and bright for younger guys. Team with simple garments in matching colours.
Jeans, £115, by Lacoste L!ve
Grey goes with most colours, but light shades are not flattering on large torsos. Team with boots; smarter shoes can look odd. Jeans, £150, by Burberry Brit
Despite being a more traditional shade, it works well with bright colours or patterns. Neutral tones pale against the block blue.
Jeans, £85, by Levi’s
The red jean is easier to wear than it seems. Team with a plaid shirt or a chunky knit and a dark pea coat in winter.
Jeans, £99, by Calvin Klein Jeans