Freshly-appointed as Chief Creative Officer of Calvin Klein, Raf Simons is wasting no time in instilling his own vision for the iconic brand, starting with the CK logo.
On the subtle scale of the aesthetic overhaul spectrum, Simons and Calvin Klein art director and graphic designer Peter Saville have done away with the lower case font that has barely changed since the brand's inception, changing it to full uppercase.
Compared to the old logo...
Joining CK in August 2016, Simons was seen as a major industry coup for the company, who hope that the Belgian designer can bring the same bold vision to the long-standing American brand as he did during his reign as creative director of Dior.
Along with the logo change, other Simon's shake-ups include combining the men's and women's ready-to-wear collections into one show at New York Fashion Week (a first for the brand); as well as casting unconventional models and celebrities to front his new campaigns, including Stranger Things' Millie Bobby Brown.