Brandwatch - Unis

There was just one question when we discovered Unis - where can we buy this in the UK? Founded by Eunice Lee, the New York label's clothing are everything the modern man would want - durable, wearable and stylish. And this is the first season you'll be able to buy the clothes without paying import tax.

Now officially stocked in The Shop in Bluebird, we decided to ask Eunice what took them so long.

Advertisement - Continue Reading Below

How come the move into Europe hasn't happened sooner?
Unis has been a cultish, underground brand for the last 10 years.  The interest for the brand hasn't really started to grow overseas until just recently.  It's a combination of the popularity of that "Preppy-American look" and the CFDA Best American Menswear Designer nomination. I was a finalist and it became a big part of spreading the brand's awareness.  I didn't win, but I think people secretly were rooting for me and Unis.  I was also the first woman to have been nominated- a real honour!  It's important to have some momentum and press to support any kind of expansion into new territory.

Most Popular

Why did you choose The Shop at Bluebird as your first European retailer?
Timing and trend has a lot to do with why it's taken so long for Unis to finally get to Europe. So when I wanted to start dipping my toe in that part of the ocean, we carefully researched stores in London and The Shop at Bluebird was THE store I wanted to see Unis in. They have an amazing selection of menswear brands that I thought Unis would fit nicely with. They have also been such a pleasure to work with!

Is it true that you used to deliver your shipments into stores yourself?
Haha! The answer is YES! Hey, when you own your own business, you roll your sleeves up and do whatever you have to do to get the job done. All my employees are expected to do the same. You don't want your boss lifting heavier boxes than you!  I don't hire wimps, if I do, they don't last very long here. I shipped most of my Spring production out of LA - so most of the LA store orders were hand delivered by myself or one of my assistants.

shop.unisnewyork.com

What do you think?

Style
Share
Style Hacks: How To Wear A Breton Top
​Three ways to master the classic pattern
H&M
Style
Share
Watch David Beckham And Kevin Hart Wreck Their Tour Bus In New H&M Video
Will they ever get to Vegas​?
Apple Watch 2
Watches
Share
The 10 Best Smartwatches
​The wearable tech that's as stylish as it is cutting-edge​
Common Projects Chelsea Boots
Shoes
Share
An Expert Guide To Choosing Your Perfect Autumn/Winter Boots
​The 5 classic boot styles you need to know about for Autumn ​
Style
Share
Tom Hiddleston Looks Ridiculously Dapper In The New Gucci Tailoring Campaign
No vests allowed
iPhone 7
Gear
Share
The Brilliant Tip That Makes Any iPhone Run 10 Times Faster
And it only takes 10 seconds
Gear
Share
Ten Great 1990s Supercars You Totally Forgot
Only 1990s kids will remember these supercars
Shoes
Share
Adidas' Newest High-Tech Sneaker Is A Thing Of Beauty
Introducing the Futurecraft M.F.G.
Burberry show
Fashion
Share
Welcome To The Burberry Revolution
​How one of the biggest names in menswear just changed the fashion game for good​
Nike Hyper Adapt
Shoes
Share
Nike's Self-Tying Trainers Finally Have A Release Date
​They're not the Air MAGs, though, unfortunately​​