Collaboration of the Week

Fred Perry and Drake's

It's Brit-on-Brit for the style collaboration of the week.

It's been a bumper year for Britishness. We've had the Olympics, the jubilee and the newest Bond film, all in one swoop. And now we have two more venerable British institutions working together.

Although it seems like Drake's has been around for centuries, they were actually formed in 1977. They originally started out as a scarf print before moving into silk handkerchiefs and scarves, with their focus always on quality construction. Fred Perry, a cult label if ever there was one, was founded in 1952 in collaboration between the tennis player of the same name and former Austrian footballer Tibby Wegner. While on the opposite scales of the British spectrum, both Drake's and Fred Perry cater to a type of Britishness that's ever popular. So it makes sense that they'd collaborate on a capsule collection of shirts, polo shirts, a jacket and footwear. Using Drake's fabrics and Fred Perry's signature items, it's a collaboration the Queen would approve of.

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fredperry.com

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