Shop watch - Private White V.C.

If you're in London this weekend, you could do a lot worse than to nip down to Lamb's Conduit Street to see the excellent new collection from Private White V.C. Made at the Cooper and Stollbrand factory in Manchester and designed by former head of menswear at Dunhill Nick Ashley, the label's inspiration is built on the everyday wardrobe of WWI soldier Private Jack White, a Victoria Cross recipient who became a clothesmaker.

Advertisement - Continue Reading Below

While the mood is classic, the fabrics and function are modern - everything here is machine washable. Highlights include the lightweight raincoats and shirt/coat hybrids, plus a second stock drop this week has seen the introduction of two and three piece suits. See it for yourself before the run ends in a few weeks. 47 Lamb’s Conduit Street, WC1N 3NG, London

5612327713_3595da673f 5612906890_a0c8451f56

What do you think?

Gear
Share
Ten Great 1990s Supercars You Totally Forgot
Only 1990s kids will remember these supercars
Shoes
Share
Adidas' Newest High-Tech Sneaker Is A Thing Of Beauty
Introducing the Futurecraft M.F.G.
Nike Hyper Adapt
Shoes
Share
Nike's Self-Tying Trainers Finally Have A Release Date
​They're not the Air MAGs, though, unfortunately​​
iphone 7
Gear
Share
Why Downloading iOS 10 Could Be The Worst Thing For Your iPhone
​​iPhone 5ers beware​
Best mens watches under 200
Watches
Share
The Best Watches Under £200
It used to be nigh on impossible to get a decent man's watch at this price. Once you'd tried Argos and the petrol station you were running...
Cara Delevingne Puma Campaign
Style
Share
Rihanna Directs Cara Delevingne In Edgy New Puma Campaign
​Crossing the road has never looked so good​​
Paul Newman
Fashion
Share
20 Things Every Man Should Have In His Wardrobe
The essential building blocks of your personal style
Adidas Yeezy Boost
Shoes
Share
You're Never Going To Get Your Hands On A Pair Of Kanye's New Yeezys
You can definitely look at a picture of them though
Brad Pitt Fury
Grooming
Share
The 12 Most Iconic Haircuts In Movie History (And How To Get Them)
How to ask your barber for that 'Brad Pitt in Fury' you've always wanted​
Michael J Fox
Fashion
Share
The Footwear Trends To Look Out For This Autumn / Winter
Jeremy Langmead on the contrasting footwear styles that will challenge your extremities this season​