The London bespoke scene was recently rocked by the news that Budd Shirtmakers (which is also a purveyor of world class ties, socks, pyjamas and dressing gowns) has been bought by the group of investors that owns Huntsman.
As a Budd customer my first reaction was to wonder if the prices are going to rise; Huntsman is famous for its punchy prices.
According to Budd’s new PR firm fears of destructive change are misplaced; I was reassured that prices won’t rise, all the shirts will continue to be made in the Budd workrooms in Andover, Hampshire, and that the only likely alteration to the tiny shop in London's Piccadilly is the application of a new layer of paint.
The impact on Huntsman will be minimal; Sean O’Flynn will continue to provide the house’s bespoke shirtmaking service, although Budd will be making a new ready-to-wear shirt for Huntsman with an exclusive collar design. We can collectively breathe a sigh of relief.
NB The first ever Budd website has recently gone live: