Shop Watch - John Simons

UK-based lovers of the Ivy Look will be well acquainted with London's John Simons store. Though his Covent Garden branch succumbed to the worst of the recession last year, the new store - slightly further north in Marylebone should draw a new crowd, alongside the regulars.

Primarily a (very successful) shop owner, Simons is the man who gave the Harrington jacket its name. Originally known by its American moniker, the Baracuta G9, Simons renamed the legendary jacket after Rodney Harrington, a character from TV's Peyton Place.

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The primary appeal of Simons' store is that it stocks a number of US brands near impossible to find in the UK, such as Alden & Florsheim.

The main addition to the new store is the extension of Simons' own line, which has been a long time coming. Featured within the collection are button-down Oxford shirts, chinos and cords, all made to Simons' exacting standards. Given that there's no online store yet, you'll have to be in the area if you want to get your mitts on any of the goods. But it's dfeinitely worth the trip.

www.johnsimons.co.uk