Filippa K and the future

Scandinavian label Filippa K's Spring Summer 2011 collection is very nearly on the rails, and we're excited. Pared-down and simple, an identifiable trend from the collection - shown at Stockholm fashion week last August - was new form of minimalism, as defined by the matching tones found throughout. Separates in various shades of tan, powder blue and grey were paired to produce one of the hottest look of the season.

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Bolstering the imminent release of Filippa's collection is this short, sweet and entirely clothes-free ad campaign, revealed this week. It takes the brand's understated approach to whole new levels, and that's why we love it.