Patriotic Denim

The British denim industry is, and always has been, known as a bit of a non-entity. But there are a few companies who are bucking the trend.

The first, and most obvious, is Albam. A British company whose denim has long been produced on our fair isle. But there are two new companies on the horizon, both of whom produce the unique fabric on these shores.

First up is Fallow. Founded by a team of two for the kind of man who wants good quality jeans but isn't that bothered about the machine the jeans are loomed on. The end result is a pair free from unnecessary embellishments, faux-rips (which are, rather disturbingly, becoming popular again) and all the other composite elements of denim excess.

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The other brand is Tender. A company for the denim connoisseur. Made with unsanforized 16oz Japanese selvage denim, each pair is dip-dyed by hand in Woad. Prior to being used on denim Woad-dyed textiles were worn by the Druids and Boudicca's Iceni tribe painted their bodies with it before going into battle.

It can take up to a day to dye each piece but the end result is deeper indigo than usual, which in turn gives the denim a longer life span as it will take more washes than we care to mention for this fabric to fade.

www.fallowdenim.com
www.madebytender.com
www.albamclothing.com