Ralph Lauren in 4D

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There's been an uptake in the trend for video mapping technology. Cold? Well take a look at what Ralph Lauren projected onto their London flagship store last night, you'll warm to the trend too.

Combining "art, fashion, music and fragrance" the spectacular 4D presentation was put together in celebration of Ralph Lauren's brand new, all-singing, all-dancing online UK store - which launched yesterday. We were there on the sidelines, camera in hand to capture the action as it happened. Enjoy.