Lacoste Legends - from crocodiles to collaborations

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Lacoste, a brand once known for little more than its miniature crocodiles, is - as with any brand worth its salt these days - moving into realms unknown, namely with the Lacoste Legends project.

Inspired by the ubiquitous L.12.12 polo shirt, which was created by René Lacoste himself back in 1933 (the selfsame year as this magazine), the brand have this month collaborated with 12 creative names to create a series of, yes you guessed it, 12 unique pairs of high top sneakers.

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Stones Throw Records, Bodega, colette, Jazzie B and our favourite mop haired French crooner Sébastien Tellier constitute just a few of the collaborative group, and judging by the supercool promotional video - featured above - which showcases each of the 12 pairs of sneakers (our favourite has to be Tellier's black pvc-clad, azure-toned clodhopper) the brand is eager to shake its, dare we say it, slightly stuffy heritage.

www.lacoste.co.uk