Whilst standing out from the crowd won't feel foreign to anyone who isn't wearing pointy toed shoes, a brightly coloured parka is bound to get you noticed.
The parka has been a menswear staple since the days of the mod, and though the bright parka has always been an option, most tend to veer to the swampy hues made popular by the Gallaghers. This season however, bright is best and though yellow and orange have been proving popular, Heritage Research have upped the ante with their apple green take on the parka.
Give it a go, but beware, it's not a look for shrinking violets - or for chaps who already resemble crash test dummies.
Words by Jason Dike