Look Book of the week - Indigenos

As competition continues to heat up between the marketing departments of global fashion brands, it's a relief to see that - amid the glut of apps, films and special projects - print still has its place.

The latest look book to pop through our letter box comes courtesy of environmentally friendly French brand Veja Indigenos. Featuring a selection of oversized postcards housed within a simple white case, the beauty of the book is in the detail.

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In a stroke of (very savvy) genius, the models featured throughout the book are in fact retail characters from across the globe - including Sebastian Beesley & Patrick Little of Manchester's very own Oi Polloi Boutique - who, in the words of Indigenos, "opposed homogenized global fashion with their selection of rare styles".

www.veja.fr

Words by Teo van den Broeke

Indigenous2

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