It's called Denham, and it sells denim. Clever eh? Pithy puns aside, the latest menswear outlet to hit Shoreditch has got us hot under the collar for the working man's fabric once again.
Originally hailing from Amsterdam, before skipping a few thousand miles over a pond or two to the spiritual home of denim, Tokyo, Denham's brand new Shoreditch base will be it's first in the UK. Set within a transformed four-storey warehouse, the store features the brand's full range of jeans and jackets alongside a full denim alteration and repair service and a gigantic wholesale showroom.
Denham House London, 32 Charlotte Road, EC2A 3PB, Shoredtich. www.denhamthejeanmaker.com