COS polishes its art-world credentials

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'Tis the season for arbitrary brand alliances, tra la la la la la la la la. While we've enjoyed the glut of films, festivals, pop-up shops and products to be spawned by the recent spate of fashion world team-ups, the new partnership between COS and Frieze Art Fair has re-set the bar.

Produced by Indian-born director and film writer Karan Kandhari, the film has been inspired by COS' Autumn Winter 2010 collection and was, in the words of the Swedish brand, conceived of as "a visualisation of the relationship between Cos and the art world".

Though it's a little abstract -we were surprised by the lack of clothing (or, more specifically, the lack of menswear) - we love the backing track, by London-based soundsmith Mad Brute, and Kandhari's considered use of colour and sparkly stuff is pretty special too. Take a look.

What do you think?

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