Flocking to Savile Row

For just one extraordinary day London's fabled Savile Row has been turfed and two flocks of sheep, one Exmoor Horn and the other Bowmont, have taken up residence in a series of beautifully built pens.

The sheepdogs are in Huntsman coats and a farmer dressed in an Anderson & Sheppard suit, made of Fox Brothers fabric, is looking after the herds, which have come from Wiltshire and Devon. This inspired stunt, which has been put on by the tailors’ trade association Savile Row Bespoke, is to promote The Campaign For Wool.

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It seems extraordinary that wool needs a campaign given that, with the exception of sports kit, clothes made from artificial fibres are an abomination, but apparently it does. If the search for elegance isn’t reason enough to seek out clothes made from natural materials then perhaps the fact that 82% of the clothes sold in the UK end up in landfill, where nylon and polyester will persist for 30-40 years before decomposing, is.

www.campaignforwool.org