Prada's Fantasy Look Book

Every once in a while something lands on our desks that causes a stir. Prada’s ‘Fantasy Fall Winter 2010 Look Book’ has done just that.

With art direction by OMA alongside Alexander Reichert and Fausto Fantinuoli and photography by Phil Meech, this over-sized manual is a visual delight, featuring some of the most eye-catching and innovative fashion illustration we’ve seen for some time.


It reads like a modern day comic. Caricatures are mixed with reality to create a playful portrayal of Prada’s key autumnal pieces. Caramel clothing tones are contrasted with pop-art bright backdrops whilst honeycomb knits and vivid prints add texture to the fantastical scenes. It's a far cry from the sense of ‘nothingness’ and ‘banality’ that Prada informed Women's Wear Daily it sought sought to create for this 70s inspired AW10 collection.

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However, with only one copy in the office, there’s a fight over who can take it home for their coffee table! To keep the peace, here’s a selection of our favourite pages, while the whole book can be viewed at Sarah Wilson

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