Elvis or Jesus? You decide

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One member of our best-dressed shortlist 2010, PA Smith, described himself as a DJ by day and brand manager by night. It was only through digging a little deeper that we discovered PA was in fact the brand manager behind homegrown label, Elvis Jesus.

Though we're not sure about a few of their over-adorned t-shirts, we were rather taken with the latest viral campaign to be produced by none other than PA himself. Credit where credit's due, the 50s rockabilly styling is right on the money, and given the brand's British heritage, we thought it only fair to show our support.