It's the moment you've all been waiting for. We've spent months scouring the streets of Britain's cities, sifting through hundreds of entries and keeping our eyes peeled for well-dressed men, and the results are finally in.
Last night saw a bash held in the menswear department of London store Harrods in honour of our three finalists, all of whom were handpicked from a shortlist of twelve by our team of esteemed judges. The party was populated by the great and the good from the fashion world alongside an array of Britain's best-dressed real men - some of whom had travelled from as far afield as Edinburgh - and everyone was in the mood to celebrate.
It was tough to call, with some incredibly strong looks coming through from across the country, but a decision had to be made, and we think our team of judges made the right one. So, without further ado, here are the finalists, In third place an 18 year-old student of English from Liverpool, second a 23 year-old fashion pr guru from London and in first place a head tailor from East London.
First place - Ross Hancock
Dressed to kill in a checked suit from bespoke tailor Mr Start, fully packed suit bags in tow and with a bamboo umbrella from John Galliano under his arm, 34 year-old Ross Hancock had us at hello. A natural in front of the camera, the most consummate of professional models would baulk in the face of Ross' bank of poses.
From the vintage Loewe sheepskin coat, to his collection of Missoni cardigans and vintage beads, Ross shone on set, animatedly informing us that "British men shouldn't be scared of wearing colour, or to stick on a head scarf or some nail varnish now and again. They can still be straight and wear colour - live the dream, because you only live once", before going on to exclaim "if I could be anyone I'd be Hugh Heffner or James Bond, they're my kind of men." While we're unsure of Daniel Craig with French tips, we're enamoured with Hancock and his ease with himself. Long may he reign.
Ross wins £30,000 worth of clothes from Harrods, a day in the Harrods grooming spa, a Longines watch worth £5,000 and an Esquire travel bar.
Second place - Matthew Zorpas
All springy ebony hair, Matthew Zorpas wasted no time getting down to business on the best-dressed shoot. Slipping into the studio an hour early, after being locked out of his house, the 23 year-old freelance "public relations practitioner" had four outfits picked out in the blink of an eye, leaving our team struggling to keep pace.
Having lived in London for the past four years since departing his native Cyprus, Zorpas - resplendent in Riviera-inspired Gucci - can't imagine residing anywhere else. "For me, London is the most stylish city in the world. People of every age have a sense of what looks good and as the younger kids grow, their influence will be huge".
Zorpas was also keen to proffer his wisdom to those less stylish. "My advice to the men of Britain would be don't try too hard. Wear a pair of jeans with a white shirt. I'm bored of blue and stripy shirts. A white shirt will make the best of any shape or size. So go for it, but don't go over the top, we'll call on Lady Gaga for that." Men of Britain, you have been told.
Third place - Jack Murray
It's no mean feat to get up in front of a camera when you're an 18-year-old student. Though, when you're an 18-year-old student with an IQ the size of Luxembourg, you take it in your stride.
Effortlessly mixing Dior suits and Gucci slacks with brilliantly sourced charity shop buys of his own, Jack gave the entire team a run for our money in the style stakes. Jack - who describes himself as a "new generation journalist" - suggested that the best way to approach one's style is to "create a persona, take something from within yourself that you're willing to expose." Jack then went on to tell us "whenever I'm wearing tweed or bow ties I like to call myself Cecil - I'd advise men to create an alter-ego, but not a psychopathic one". Sound advice.
The frontman of Merseyside band Fake Union, Jack said of his style "it's drawn from two ends of the spectrum. On one end there's the mad professor kind of look, and on the other there's a certain Gothicism. Like I've always said, for every Woody Allen there's a Noel Fielding and for every Jarvis Cocker there's a Bryan Ferry". Meet our future employer.
Think we made the right decision or, indeed, the wrong one? Send in your comments to firstname.lastname@example.org