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Montblanc at Harrods

Harrods’ store-front windows have gone all Web 2.0, courtesy of Montblanc.

Harrods' windows have become an interactive ‘Augmented Reality’ shopping experience. Download the free Aurasma LitE app to your smartphone or tablet, point it at the displays, and enter the Montblanc virtual pop-up store and art exhibition.

Here, Harrods will be selling four exclusive products by Montblanc (such as the Montblanc TimeWalker TwinFly ChronographGreyTech, a monochrome watch with seven time indicators) and you’ll be able to view artworks from the Montblanc Cutting Edge Art Exhibition.

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Based in Hamburg, the exhibition includes work by up-and-coming artists as part of the Montblanc Young Artist World Patronage project. Oh yes, there’s much more to contemporary art and smartphones than Draw Something.

By Stephanie Soh