Elements by Reiss and Jamie Morgan

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Following the success of last year's "1971" campaign videos, British brand Reiss have returned to celluloid to showcase their upcoming AW10 collection.

Cooked up by photographer and film maker Jamie Morgan, founder of the zeitgeisty 1980s Buffalo Collective, the moody black and white offering provides a visually indulgent backdrop for the new collection, which looks set to be one of the brand's best.

The film won't be released in its entirety until September, but in the meantime here's a sneak peek at what to expect from this -somewhat unexpected - creative coupling.