Louis Vuitton Maison opens in Mayfair

With artworks by the likes of Richard Prince, Gilbert & George and Anish Kapoor dotted liberally around, and a “Libraire” showcasing an impressive collection of contemporary art books, it's quite tempting to bring a packed lunch and spend a little more time than expected in the extraordinary new Louis Vuitton store on London's Bond Street.

The high-glamour, multi-levelled space, designed by Peter Marino, with its labyrinth of accessory-filled nooks & crannies; walls built from croquet sets and vintage trunks, and a series of generously-proportioned areas dedicated to every conceivable Louis Vuitton product makes an arresting addition to this chic corner of Mayfair.

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The space, in the words of Louis Vuitton architect in residence, David McNulty, has been designed with a view to “bring back a sense of human scale. We’ve tried to move away from the flagship store mould, we didn’t want it to feel like a department store”.

The biggest treat is the “Men’s Universe” situated on the ground floor. The aptly-titled space features a men’s club, where, we quote, “customers can lounge and relax” among the goods on display. Here, at last, is the full menswear offering available in London: from the modern and elegant ready-to-wear collection designed by Paul Helbers to the alluring array of bags, luggage, shoes and other accessories. Stepping inside here, the credit crunch seems something that happened a long, long time ago.

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