With artworks by the likes of Richard Prince, Gilbert & George and Anish Kapoor dotted liberally around, and a “Libraire” showcasing an impressive collection of contemporary art books, it's quite tempting to bring a packed lunch and spend a little more time than expected in the extraordinary new Louis Vuitton store on London's Bond Street.
The high-glamour, multi-levelled space, designed by Peter Marino, with its labyrinth of accessory-filled nooks & crannies; walls built from croquet sets and vintage trunks, and a series of generously-proportioned areas dedicated to every conceivable Louis Vuitton product makes an arresting addition to this chic corner of Mayfair.
The space, in the words of Louis Vuitton architect in residence, David McNulty, has been designed with a view to “bring back a sense of human scale. We’ve tried to move away from the flagship store mould, we didn’t want it to feel like a department store”.
The biggest treat is the “Men’s Universe” situated on the ground floor. The aptly-titled space features a men’s club, where, we quote, “customers can lounge and relax” among the goods on display. Here, at last, is the full menswear offering available in London: from the modern and elegant ready-to-wear collection designed by Paul Helbers to the alluring array of bags, luggage, shoes and other accessories. Stepping inside here, the credit crunch seems something that happened a long, long time ago.