Whatever you think of golf and its myriad crimes against fashion, there were some clothing brands that even that rarest of beings - the style conscious golfer - could consistently rely on.
Slazenger, favoured by such golfing luminaries as Sean Connery in Goldfinger, Bing Crosby (seen below around the piano with David Bowie) and the incomparable Severiano Ballesteros, the Spaniard who switched a whole generation of youngsters onto the game in his swashbuckling prime, was one such brand.
The good news is that Slazenger will soon be back in selected stores. A cool, new vintage collection called Slazenger Heritage Gold Label will be stocked in independent fashion outlets and worn by key celebrities.
What matters to us, though, is that in July, in time for the Open Championship at St Andrews, Slazenger will reissue the iconic dark blue lambswool V-neck worn by Ballesteros in his pomp.
Forget Tiger Woods with his voluminous slacks and red polo-shirt, the all blue of Seve has always been the choice for those who care what they look like on the fairways - and, of course, those who have fond memories of the great man's 1984 Open victory at the Home of Golf (see below).
We can only hope that the Ballesteros, who is recovering from a brain tumor, will be well enough to make good on his vow be at St Andrews - and that if he is, he's seen wearing the sweater we still associate him with.