The increasingly homogenous shopping scene in West London’s Notting Hill has just received a lift in the form of the Wolf and Badger store. The point of the shop is to offer a space for new, or little-known, brands and designers, who would otherwise be unable find an outlet given the high rents in this part of town.
The sleek new shop sells men’s clothes, women’s clothes and design pieces for the home, and has immediately impressed us by stocking Hentsch Man. This is a new British label of thoughtfully designed, and well made, clothes that distinguish themselves by coming in a variety of colours. The mood is fuss-free, sophisticated and optimistic, and we applaud it, almost as much as we admire the Jake Phipps hat light over the cash tills.
All clothes by Hentsch Man
Wolf And Badger, 46 Ledbury Road, London W11 2AB, 020 7229 5698 www.wolfandbadger.com