Pleading the case for flannel

How far can you go when obsessing over the finer details of menswear? If you're Japanese luxury streetwear brand Visvim, the answer is: a little too far. Whilst the majority of streetwear brands are (quite rightly) in Esquire's 'best left to the children' category, Visvim are one exception. Headed by Hiroki Nakamura, their policies and fabric sourcing techniques have a tendency to border on excessive. For instance, their online store doesn't just let you buy what you want. You attempt to buy something, get put on the waiting list and, if you're lucky, are chosen to buy the item.

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If entering a raffle every time you wanted to purchase something wasn't enough, the company took fabric sourcing to new extremes in their Autumn/Winter 2010 collection. The premium cotton used in their autumn/winter 2010 shirting was so rare that they had to plead their case in front of a cotton committee - a process that took four years. You can't say that about most flannel shirts. www.visvim.tv