The continued rise of 'spashion'

Sports and fashion have become somewhat respected bedfellows of late.

Sports stars are integrated into the fashion elite – David Beckham can head myriad high-end campaigns without so much as a wince, Christian Ronaldo is instantly accepted as an Emporio Armani underwear model – and fashion designers are ready to ‘have a go’ at designing kit, from Stella McCartney’s yoga wear to Jeremy Scott’s ultra successful Adidas line, not to mention the tradition of couturists adapting outfits for the Olympics, so the idea of a Chanel-branded rugby ball hardly comes as a surprise at all these days.

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Surely it’s only months before goalposts come in Versace lamé, Armani Privé or studded Balmain. (picture courtesy of Chanel)