Shop Watch

Superbrands at Selfridges

Fed up with womenswear dominating the department stores of the world? Well fret not; historic London store Selfridges has just opened the ultimate designer menswear destination.

Located on the first floor of the store, the 300 sq m Superbrands space has been designed by young British architect Alex Cochrane and is home to 13 of the world's most directional labels including Lanvin, Saint Laurent Paris, Givenchy and Dries Van Noten.

Advertisement - Continue Reading Below

Spearheaded by the store's Director of Menswear, David Walker-Smith, the launch is part of Selfridges' 'Menswear Masterplan', a strategy Walker-Smith hopes will introduce men to a new way of shopping.

Speaking of his vision for the department, he told us, "there's a greater appetite for inspiring design in menswear than ever before. Our aim in creating this new concept has been to bring together a definitive selection of the most amazing international labels."

Still not convinced? If you ask nicely they'll give you a free glass of champagne in the plush, Cochrane-designed changing rooms. There you go.

Now open at Selfridges Oxford Street, London. selfridges.com

Words by Billy Webb

What do you think?

Style
Share
Style Hacks: How To Wear A Breton Top
​Three ways to master the classic pattern
H&M
Style
Share
Watch David Beckham And Kevin Hart Wreck Their Tour Bus In New H&M Video
Will they ever get to Vegas​?
Apple Watch 2
Watches
Share
The 10 Best Smartwatches
​The wearable tech that's as stylish as it is cutting-edge​
Common Projects Chelsea Boots
Shoes
Share
An Expert Guide To Choosing Your Perfect Autumn/Winter Boots
​The 5 classic boot styles you need to know about for Autumn ​
Style
Share
Tom Hiddleston Looks Ridiculously Dapper In The New Gucci Tailoring Campaign
No vests allowed
iPhone 7
Gear
Share
The Brilliant Tip That Makes Any iPhone Run 10 Times Faster
And it only takes 10 seconds
Gear
Share
Ten Great 1990s Supercars You Totally Forgot
Only 1990s kids will remember these supercars
Shoes
Share
Adidas' Newest High-Tech Sneaker Is A Thing Of Beauty
Introducing the Futurecraft M.F.G.
Burberry show
Fashion
Share
Welcome To The Burberry Revolution
​How one of the biggest names in menswear just changed the fashion game for good​
Nike Hyper Adapt
Shoes
Share
Nike's Self-Tying Trainers Finally Have A Release Date
​They're not the Air MAGs, though, unfortunately​​