Esquire and Jimmy Choo Celebrate The Launch Of London Collections: Men

Last night, Esquire and Jimmy Choo got London Collections: Men off to a suitably big start with a memorable launch party in London's Mayfair.

Loulou’s, the exclusive hangout on Hertford Street, played host to more than 300 guests from the worlds of fashion and entertainment including Samuel L Jackson, Joe Dempsie, Tinie Tempah, Oliver Cheshire, David Gandy and Dermot O'Leary.

Mark Ronson DJ'd for the party-hungry crowd who didn't seem to notice it was a Sunday night as they packed into Loulou’s intimate surroundings.

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Throughout London Collections: Men, Esquire is reporting from the front row, so make sure you follow us on Twitter and Instagram for the latest updates, as well as checking Esquire.co.uk for our fashion team’s thoughts on the collections.