Tom Ford Opens First London Flagship

What do we know of Tom Ford? Perfectionist. Discerning, to the death. Masculine, to the death.

So what else to expect from his latest flagship store in Knightsbridge then its final product: strong, particular, and polished to a high gloss.

The 8,000 square foot retail store opened on Sloane Street this week, housing an abundance of Ford’s iconic menswear: suiting, shirting, sportswear and shoes. 

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Just as his directoral debut A Single Man was akin to looking through life through Ford's lens, stepping into one of his elegant flagships is an experience far removed from the wash of flurescent lighting that retail usually brings. 

The company’s press release announcing the opening reads like a luxe sonnet to the art of detail: Nuslik grey stripe carpet! Makassar ebony walls! Grey mist mirror back panels!

This is the nuance you know Ford – along with longtime collaborator, architect William Sofield – obsessed over. The minutiae the rest of the mob neglects.

Somehow, a grey calf suede wall is as crucial as, say, the width of a lapel. And somehow, in the dramatic, descerning world of Ford, it all makes perfect sense.