The almost fancifully picturesque Lea Mills, in the Peak District, has been home to John Smedley since 1784. Although, as Smedley purists will attest, the polo shirt pictured here is a rather more recent invention, part of the new "sportswear" collection.
Specifically, devotees of the knitwear brand’s Sea Island Cotton staples – and they are legion – will point to the logo on the chest, some with approval at a new direction for a much-loved design, others in horror at this tampering with a classic of the stylish British man’s wardrobe.
It is, for the record, a jay in flight, and, actually, it is not new: the jay is a native of Matlock, Derbyshire, and was used as a logo by Smedley as far back as 1934. Esquire very much approves.
Long-sleeved Hendon polo, £145, johnsmedley.com