Tiger Of Sweden Open Picadilly Flagship

An Esquire favourite thanks to their clean-cut (very Scandanavian) take on urban tailoring, Tiger of Sweden have opened a sharp new flagship on Picadilly.  

To commemorate the opening, the brand has pulled together 7 of London's stars of tomorrow for a new clip – a stylish best and brightest that includes model Rafferty Law (son of Jude) and Esquire's very own associate editor, Teo van den Broeke.

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"Being pretty long, Tiger of Sweden clothes work well on me," says van den Broeke. "They're cut for super tall, super skinny Scandinavian men, so I can just about squeeze into the suits. My favourite jacket ever – a midnight blue single breasted jacket cut from a Loro Piana wool, is from Tiger of Sweden. I wear it pretty much every day in winter"

"Two of my good friends, Jackson and Phoebe, are also in the film. So it was nice working with them – though they (particularly Phoebe) looked much better in the clothes than I did."


Tiger of Sweden: 210 Piccadilly, London W1J 9HL Jubilee Place, Canary Wharf, London E14 5NY