An Esquire favourite thanks to their clean-cut (very Scandanavian) take on urban tailoring, Tiger of Sweden have opened a sharp new flagship on Picadilly.
To commemorate the opening, the brand has pulled together 7 of London's stars of tomorrow for a new clip – a stylish best and brightest that includes model Rafferty Law (son of Jude) and Esquire's very own associate editor, Teo van den Broeke.
"Being pretty long, Tiger of Sweden clothes work well on me," says van den Broeke. "They're cut for super tall, super skinny Scandinavian men, so I can just about squeeze into the suits. My favourite jacket ever – a midnight blue single breasted jacket cut from a Loro Piana wool, is from Tiger of Sweden. I wear it pretty much every day in winter"
"Two of my good friends, Jackson and Phoebe, are also in the film. So it was nice working with them – though they (particularly Phoebe) looked much better in the clothes than I did."
Tiger of Sweden: 210 Piccadilly, London W1J 9HL Jubilee Place, Canary Wharf, London E14 5NY