Label Watch

Bosideng

They say China's poised to take over the world, well, it's happening sooner than expected. Tomorrow, The People's Republic's largest down feather clothing company opens its first European flagship on London's South Molton Street, and it's impressive.

Occupying a prime piece of retail real estate on the corner of South Molton and Oxford Street, a stone's throw away from Selfridges, the store is home to the brand new Bosideng London collection, designed exclusively for the Western market.

Advertisement - Continue Reading Below

Featuring a range of beautifully cut double and single breasted suits, padded blazers, clean lined trench coats and understated knitwear in a swatch of muted shades; the collection is adult, wearable and above all, affordable.

To celebrate their British adventure Bosideng have pulled together a campaign film with director Jamie Delaney. Pause at one minute ten seconds to see our favourite suit from the collection.

bosidenglondon.com

What do you think?

Gear
Share
Ten Great 1990s Supercars You Totally Forgot
Only 1990s kids will remember these supercars
Shoes
Share
Adidas' Newest High-Tech Sneaker Is A Thing Of Beauty
Introducing the Futurecraft M.F.G.
Nike Hyper Adapt
Shoes
Share
Nike's Self-Tying Trainers Finally Have A Release Date
​They're not the Air MAGs, though, unfortunately​​
iphone 7
Gear
Share
Why Downloading iOS 10 Could Be The Worst Thing For Your iPhone
​​iPhone 5ers beware​
Best mens watches under 200
Watches
Share
The Best Watches Under £200
It used to be nigh on impossible to get a decent man's watch at this price. Once you'd tried Argos and the petrol station you were running...
Cara Delevingne Puma Campaign
Style
Share
Rihanna Directs Cara Delevingne In Edgy New Puma Campaign
​Crossing the road has never looked so good​​
Paul Newman
Fashion
Share
20 Things Every Man Should Have In His Wardrobe
The essential building blocks of your personal style
Adidas Yeezy Boost
Shoes
Share
You're Never Going To Get Your Hands On A Pair Of Kanye's New Yeezys
You can definitely look at a picture of them though
Brad Pitt Fury
Grooming
Share
The 12 Most Iconic Haircuts In Movie History (And How To Get Them)
How to ask your barber for that 'Brad Pitt in Fury' you've always wanted​
Michael J Fox
Fashion
Share
The Footwear Trends To Look Out For This Autumn / Winter
Jeremy Langmead on the contrasting footwear styles that will challenge your extremities this season​