Label Watch

Bosideng

They say China's poised to take over the world, well, it's happening sooner than expected. Tomorrow, The People's Republic's largest down feather clothing company opens its first European flagship on London's South Molton Street, and it's impressive.

Occupying a prime piece of retail real estate on the corner of South Molton and Oxford Street, a stone's throw away from Selfridges, the store is home to the brand new Bosideng London collection, designed exclusively for the Western market.

Advertisement - Continue Reading Below

Featuring a range of beautifully cut double and single breasted suits, padded blazers, clean lined trench coats and understated knitwear in a swatch of muted shades; the collection is adult, wearable and above all, affordable.

To celebrate their British adventure Bosideng have pulled together a campaign film with director Jamie Delaney. Pause at one minute ten seconds to see our favourite suit from the collection.

bosidenglondon.com