For several years past, be it summer or winter, the only hues men were encouraged to wear were petrol blue, burgundy and — if we were lucky — bottle green. (No, black doesn’t count as a colour.)
No longer. For Spring Summer ’14, men’s designers across the board have produced key seasonal pieces in bold, overstated shades. From lava red shoes at Burberry Prorsum, to hot pink chinos at Paul Smith and electric blue bomber jackets at Hermès.
The best way to ease into this perceptibly challenging trend is to tone it all down. Rather than going straight in with big bold brights, opt instead for one key piece in a more subtle (not to mention summery) pastel shade of powder blue, mustard yellow, mint green or dusty pink, and work into your day to day wardrobe. Herewith, four examples of how to do it yourself, without looking like a Teletubby. Or Grayson Perry.
1 | Mustard yellow
Bright yellow’s never been an easy colour to pull off, particularly when worn close to the face (it has a nasty habit of making its wearer look a bit jaundiced – much like the effect of a buttercup held under the chin). The solution? To wear mustard yellow instead, and to wear it on your feet.
Yellow suede crepe sole shoes, £350, by Burberry
2 | Salmon pink
Anyone who says that men shouldn’t wear pink is, quite simply, a fool and not to be listened to. This season, pink (hot, salmon, fuschia) is bigger than ever, found on trousers, jumpers, bombers and shirts. This dusty salmon knitted polo shirt from Dunhill is our key pick for summer.
Cotton/silk polo shirt, £295, by Alfred Dunhill
3 | Powder blue
We all wear navy, some of us even wear cobalt, and midnight blue is a daily staple. Powder blue, on the other hand, tends not to get much of a look in, and for no discernable reason. Flattering, particularly on those with darker complexions, team a simple, block colour piece with darker shades of blue or neutral tones.
Powder blue cotton trousers, £225 by Richard James
4 | Mint green
Green is a bit of a crowd divider. Forest and bottle green are great for winter, but in summer a pale shade of spearmint or a slightly bolder hue of peppermint green will work wonders against tanned skin. This soft linen blazer from Corneliani will stand out against the sea of navy at the office.
Mint green cotton-mix jacket, £1,180, by Corneliani